This meeting is for more than general information – it is designed to get your email marketing launched. This particular meeting is designed to cover all bases of setting up email marketing for your business … followed up with a meeting where we physically set up your marketing campaign and your autoresponder.

We will cover:

1. Just what can you use an email list for? What can you deliver to your target audience via your email list?

2. What is your niche or area of expertise? Should you have an email list? What information would your audience want and in what form?
- We will go around the room and brainstorm these questions for each attendee.

3. Audience targeting – find your audience, what they want, and avenues for connecting up with them.
- As in step 2, we will go around the room and use the niches of our attendees to demonstrate how to find the target audience and what they want.

4. The basic steps for setting up your email marketing and autoresponder, from A to Z. The 3 stages: Defining the purpose and content of your email marketing, setting up your autoresponder to manage and deliver to your email list, and promoting your email list.

5. How to set up your email list as the heart of your main business. Did you know you can use your email list as a membership business, without the headache of a membership site? Did you know you can set up your email list to generate recurring income? And in less time than a traditional website would take? We will cover the basics of this kind of business model.

6. Checklist for action – Every attendee will walk out with a checklist of action items to be done within the next 2 weeks. For most, this will entail a small amount of audience and niche research, and then writing an ebook, the first 2 or 3 lessons of a minicourse, or 2 issues of a newsletter. It should take each attendee no more than 10 hours to do the whole checklist.

Two weeks later we will have a follow-up meeting where we set up each attendee’s autoresponder account ($1 for the first month with aWeber), create an email list, input the content (newsletter, e-book, whatever), and run a test campaign. You will walk out ready to start promoting your email list. You need to bring a laptop. I am expecting to bring 2 laptops so that people without a laptop can still get up and running. If you want to get an idea of what we will be doing, watch the How to Get Started video at aWeber.

Note: In July, I delivered a presentation on autoresponders, then discovered it was over most attendees’ heads, because most had not yet started any email marketing. This meeting is to remedy this situation!!

This is also my first attempt at a real action-structured meeting – one where there are action items with a bona fide follow-up later. Many meetings have been packed full of great information that people appreciate but never get around to using. If you never take action, you will never have a profitable Internet business.

I hope to follow this with more action-oriented meetings. I would appreciate any feedback from the group!

Do you Squidoo? I do, and most of you should, too!

I have had a handful of Squidoo lenses (articles) for over 2 years, and they have gotten me traffic for my web sites and made me money.

Squidoo is a hybrid between a blog and a static website. "Lensmasters" set up one-page lenses (articles) on one topic. Unlike a blog, which is a collection of thoughts or snippets of information put together on a daily - or sometimes hourly - basis, the Lens is created once. You may go back to revise it, but it is always a one page document. Users can comment, leave links, and vote on the page.

The benefits of a lens are:

- Lenses are free
- A royalty payment. Royalties are earned from all the keyword clicks, affiliate income, and referral fees the lenses generate.
- More traffic to your blog and websites. (Google loves Squidoo!)
- A way to build credibility for yourself and your organization by serving as a trusted guide.
- Increased search engine rank for you and the pages you point to.

Squidoo is easy to use. Those of you who have yet to start building your Internet businesses or still haven't started that blog you've been thinking of should seriously look at starting out with Squidoo. It's a great way to get rolling.

Bring your laptop and be prepared to create your first lens or add another to your current repertoire. You might want to get started now by using this wizard to create your first lens.

We will be looking at some good and bad examples to give you an idea of how to create quality lenses that promote your business and make you money.

If you are not already taking advantage of Squidoo, don't miss this opportunity!

Anita
303-316-8002

Topic: Your Game Plan for Making Money in Affiliate Marketing
Time: 6:30 schmoozing, 7:00 presentation
Location: Panera Bread Meeting Room
7739 Wadsworth Boulevard
Arvada, Colorado 80003
(303) 420-7500 | phone

(Note:
The Mile High Affiliate Party is at 9 pm 4.5 miles away at:
Platinum 84, 8485 Umatilla St, Denver, CO 80260, 720-540-9333)

I will be giving an informal (no projector) presentation on coming up with your game plan for your affiliate marketing business and where the Affiliate Convention fits in. If you are going to the Affiliate Convention, you should have a game plan on how it will help you make money in the next 2-6 months.

I want each of you to write down beforehand the following:
1. Your goal in affiliate marketing for the next 6 months - specific, measurable, with a time frame.
2. Your niche(s), product(s), either current or ones to research
3. What method(s) will you use for promotion?
4. Your obstacles, what's been holding you back
5. What you want to get out of the convention

Many people just wander around at events like this, absorbing random information like a sponge, but never doing anything with it. With a game plan, you should be able to make this really productive. Be prepared for discussion!

What are my affiliate marketing goals?? The main goal here is higher profit with less work....
1. Focus on affiliate programs with recurring commissions and high retention (I have about 5 specific ones I want to target)
2. Build up email lists targeting those audiences; goal = 5,000 subscribers by end of year
3. Create my own ebook(s) around those affiliate programs and use joint ventures with at least 3 partners to build my list and increase sales of these recurring programs.

If you haven't yet listened to it, go to:
http://lowhangingloot.com/affiliateconvention2009.aspx
and listen to my 15-minute interview with Jeannine Crooks on how to get the most from the Affiliate Convention

What's prompting this?? Okay, this is embarrassing... the Mile High Affiliate Party at 9 pm is at a strip club, and yes, there will be a stripper there (topless). Well, now I'm not sure. The convention organizer say no topless dancer, but the club manager says there will be one. One of our members, Erik, was very thoughtful and warned me that the location was a strip club. Well, I was so naive and clueless, I figured the venue must have been cheap to rent or something. I never dreamed anyone would have a convention party with a stripper. I finally tracked down the club manager this weekend and discovered there would be a stripper. So... if you don't want to go to the "Mile High Affiliate Party", I don't blame you. Personally, I think this is unprofessional and damages the reputation of the convention; and I'm letting the convention organizers know.

If you want to go to the party at 9 pm, it's just 10 minutes away, but I expect many will not be interested as there might be very little business networking happening. I'll see what else I can find out when I talk to the organizer Monday.

Give me a call or email me for any questions, feedback, or to yell at me for not coming up with this earlier.

Anita
303-316-8002
303-328-5210 cell
anitaedge@gmail.com

Website Conversion - How to Turn Clicks into Customers
presented by Matt Dombrow

If your website does not covert visitors into leads or sales, first page Google rankings and tons of traffic mean nothing.

Are you trying to accomplish any of the following goals?

1. Convince visitors to click through to an affiliate marketing offer
2. Have people signup for a free trial of your product or service
3. Build an email list that you can remarket to
4. Sell products through an ecommerce shopping cart
5. Have website visitors drive to your retail store

Developing a website that effectively persuades your visitors to take action is far and away the most important aspect of Internet marketing. Get website conversion right and everything else becomes relatively easy and very profitable.

Learn Powerful Tips That Immediately Increase Sales

This presentation is jam packed with non-technical, easy to implement examples that you can use to boost conversion rates and sales as soon as you get home. Most professional web designers do not know these techniques. Topics include

• Website Conversion 101
• The Secrets of High Converting Websites – Worksheet Provided
• The Five Elements of Website Conversion
• Specific Examples and Loads of Ideas You Can Implement Immediately
• The Top Five Most Powerful Website Conversion Techniques

Traffic is a terrible thing to waste!

If there are any specific questions you have or issues you are dealing with that relate to this topic, please forward them to matt@clixosearch.com at least two days prior to the event and he will be sure to address them during the presentation.

~~~~~~~~~~~~~~~~~~~~~~~~~~~
Matthew Dombrow
Master of Clickability @ Clixo

Matthew is a founding partner of Clixo, a Denver based web architecture and search engine marketing agency with clients across the US and Internationally. Prior to founding Clixo, Matthew spent three years as a strategic marketing manager building, from scratch, the marketing department at one of Denver’s most successful web design and marketing agencies.

Matthew has optimized websites for clients in a wide variety of industries. Many of the websites and search engine marketing programs Matthew has managed have achieved conversion rates and sales well beyond industry standards. Most clients doubled or tripled their sales. His extensive experience testing and tweaking websites from a marketing perspective makes him one of the leading usability and conversion optimization experts in the country.

Matthew’s eclectic background includes a law degree from New York Law School where he was a member and articles editor of the New York Law School law review, the creation and sale of two Denver based businesses, and working as sales executive for a technology company. Matthew is a frequent speaker on web marketing and a featured contributor to blog.onlinemarketingconnect.com/author/matt/

Linked In! presented by Mike O'Neil

Mike is well known as the Linked In guru. He'll be presenting an overview of setting up your Linked In profile, using Linked In as a tool for expanding the scope and effectiveness of your business network, and using Linked In as an integral part of your regular business operation.

Mike will be covering a number of tips for specifically using Linked In to boost sales.

This is a must-see event! Every one of us should be using Linked In and workin' it!

Anita
303-316-8002