Practical Email Marketing - Tues. June 24 - Atlanta Online Merchants

This month's meeting is on a great topic: email marketing. By now, all of us have read enough articles, reports, surveys showing that email marketing is an essential arrow in every online store's quiver. If you aren't doing it yet, you will learn how to get started. If you are already doing it, you will learn best practices from the best practitioners.

We have three great speakers each of whom will present on email marketing and then join together for a panel. You can read below the specifics of each presentation. We are very excited to have collected such a fine panel.

Key Details
What: - Email Marketing How Tos and Best Practices
Where: - Peachtree Branch Library, Across from High Museum on Peachtree
When: - Tuesday June 24, 6pm
How Much: - $15 (pay on Meetup.com site)
Why: - email marketing is one of the most cost effective marketing techniques for online retailers.
RSVP: - please rsvp to the Atlanta Online Merchants - Meetup Page

AGENDA

Email marketing best practices in the retail industry

Richard Evans will be presenting an overview of Silverpop's 2007 study on email marketing best practices in the retail industry ? a multi-year study on the practices of 150 top retailers in the US and UK. The topics he will cover include: registration and list growth; ideal messaging and creative; and a glimpse into what works in viral email marketing.

Stumbling blocks to launching an effective email marketing program
Sandi Karchmer Solow will present on stubling blocks for online marketers including..

• Not having a clear goal for the program
  
• Audience development - a relationship built on trust
  
• TLC: More to it than hitting the send button
  
• Forgetting the importance of message relevancy
  
• Poor ESP selection
  

Practical email marketing
Allan Regenbaum will present on his experiences as an online merchant including..

• Our efforts related to the use of email marketing
  
• the tools we use
  
• the results we see
  

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OUR SPEAKERS

Richard Evans
Richard Evans is a Product Marketing Manager at Atlanta-based Silverpop, a global provider of email marketing software and services.

Sandi Karchmer Solow
Sandi Karchmer Solow?s background includes forming and implementing strategic marketing programs for a Big Four consulting firm and developing content for CNN.com and CNNSI.com. As an individual consultant she has worked with a loyalty marketing firm in Atlanta to manage the daily aspects of an email marketing program, including list segmentation, tracking the effectiveness of various messages and promotion analysis. She founded I Send Your Email in 2007 and has since worked with nonprofits and a small business to develop an email marketing program.

Solow holds a BS in journalism from Indiana University - Bloomington and an MBA from Georgia State University.

She is also the author of the popular blog, Marketing Through the Clutter.

Allan Regenbaum
Allan Regenbaum is the owner of Keylan Inc, a web retailer of multiple brands of cookware, operated, and managed by his wife Robyn . Having been in operation for 12 years, and grown the business and its brands, he leverages his client base, and mail tools to extract value from email marketing. Allan is also the Director of WEB marketing for Soltech, a leading Atlanta based IT services firm where he works on helping clients leverage the web to enhance core business drivers