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CALSCALE:GREGORIAN
X-ORIGINAL-URL:http://ebizowners.meetup.com/252/calendar/8831453/ical/Atlan
 ta+Online+Merchants+October+Meetup/
X-WR-CALNAME:Events - Atlanta Online Merchants October Meetup
BEGIN:VEVENT
SUMMARY:Atlanta Online Merchants October Meetup
DESCRIPTION:Atlanta Online Merchants\n\nPractical Email Marketing - Tues. J
 une 24 - Atlanta Online Merchants\n\n       This month's meeting is on a gr
 eat topic: email marketing. By now\, all of us have read enough articles\, 
 reports\, surveys showing that email marketing is an essential arrow in eve
 ry online store's quiver. If you aren't doing it yet\, you will learn how t
 o get started. If you are already doing it\, you will learn best practices 
 from the best practitioners. \n\nWe have three great speakers each of whom 
 will present on email marketing and then join together for a panel. You can
  read below the specifics of each presentation. We are very excited to have
  collected such a fine panel. \n\n\nKey Details\nWhat: - Email Marketing Ho
 w Tos and Best Practices \nWhere: - Peachtree Branch Library\, Across from 
 High Museum on Peachtree \nWhen: - Tuesday June 24\, 6pm \nHow Much: - $15 
 (pay on Meetup.com site) \nWhy: - email marketing is one of the most cost e
 ffective marketing techniques for online retailers. \nRSVP: - please rsvp t
 o the Atlanta Online Merchants - Meetup Page \n\nAGENDA\n\nEmail marketing 
 best practices in the retail industry\n\nRichard Evans will be presenting a
 n overview of Silverpop's 2007 study on email marketing best practices in t
 he retail industry ? a multi-year study on the practices of 150 top retaile
 rs in the US and UK. The topics he will cover include: registration and lis
 t growth\; ideal messaging and creative\; and a glimpse into what works in 
 viral email marketing.\n\nStumbling blocks to launching an effective email 
 marketing program \nSandi Karchmer Solow will present on stubling blocks fo
 r online marketers including..\n\n\nNot having a clear goal for the program
  \nAudience development - a relationship built on trust\nTLC: More to it th
 an hitting the send button\nForgetting the importance of message relevancy 
 \nPoor ESP selection\n\n \nPractical email marketing\nAllan Regenbaum will 
 present on his experiences as an online merchant including..\n\nOur efforts
  related to the use of email marketing \nthe tools we use \nthe results we 
 see \n\n.\n\nOUR SPEAKERS\n\nRichard Evans\nRichard Evans is a Product Mark
 eting Manager at Atlanta-based Silverpop\, a global provider of email marke
 ting software and services. \n\nSandi Karchmer Solow\nSandi Karchmer Solow?
 s background includes forming and implementing strategic marketing programs
  for a Big Four consulting firm and developing content for CNN.com and CNNS
 I.com. As an individual consultant she has worked with a loyalty marketing 
 firm in Atlanta to manage the daily aspects of an email marketing program\,
  including list segmentation\, tracking the effectiveness of various messag
 es and promotion analysis. She founded I Send Your Email in 2007 and has si
 nce worked with nonprofits and a small business to develop an email marketi
 ng program. \n\nSolow holds a BS in journalism from Indiana University - Bl
 oomington and an MBA from Georgia State University. \n\nShe is also the aut
 hor of the popular blog\, Marketing Through the Clutter. \n\nAllan Regenbau
 m\nAllan Regenbaum is the owner of Keylan Inc\, a web retailer of multiple 
 brands of cookware\, operated\, and managed by his wife Robyn . Having been
  in operation for 12 years\, and grown the business and its brands\, he lev
 erages his client base\, and mail tools to extract value from email marketi
 ng. Allan is also the Director of WEB marketing for Soltech\, a leading Atl
 anta based IT services firm where he works on helping clients leverage the 
 web to enhance core business drivers\n\nAtlanta\, GA  30309 - USA\n\nThursd
 ay\, October 23 at 7:00 PM\n\nPhoto: http://photos1.meetupstatic.com/photos
 /event/d/6/e/b/event_3115019.jpeg\n\nAttending: 5\n\nFee: Price: USD 15.00 
 per person\n\nDetails: http://ebizowners.meetup.com/252/calendar/8831453/
LAST-MODIFIED:20091022T222400Z
UID:event_8831453@meetup.com
CLASS:PUBLIC
CREATED:20080925T163215Z
DTSTAMP:20091222T092726Z
DTSTART:20081023T230000Z
DTEND:20081024T010000Z
GEO:33.79;-84.39
URL:http://ebizowners.meetup.com/252/calendar/8831453/
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